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Glade (/gleɪd/) is an American brand of household air fresheners that were first introduced in 1956.[1] Glade is a worldwide brand owned by S. C. Johnson & Son,[2] known variously around the world as Glade, Gleid, Brise (Germany, France and the Netherlands), etc. Brise was renamed Glade in Germany, France and the Netherlands in 2012.[3][4]
The Glade family of products includes Aerosol, Candles, Car Scented Oil, Carpet & Room, Fragrant Mist, PlugIns (Scented Gel and Scented Oil), Press 'N Fresh, Quick 'N Fresh Secrets, Scented Oil Candles and Solid Air Fresheners.
In the late 2005, Glade introduced candles inspired by artist Thomas Kinkade.[2] Both candles had a different wintry scene printed on the jar and offered the choice of vanilla, apple cinnamon, or pumpkin pie scent.
Glade's two main competitors in the air freshener market are Air Wick and Renuzit. Formerly, Wizard Scented Oils was also a competitor to Glade as well until it was discontinued due to poor sales.
