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Portal:Drink

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The Drink Portal

A portal dedicated to all beverages

Introduction

Tea is the second‑most‑consumed drink in the world, after water.

A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies and soft drinks. Traditionally warm beverages include coffee, tea, and hot chocolate. Caffeinated drinks that contain the stimulant caffeine have a long history.

In addition, alcoholic drinks such as wine, beer, and liquor, which contain the drug ethanol, have been part of human culture for more than 8,000 years. Non-alcoholic drinks often signify drinks that would normally contain alcohol, such as beer, wine and cocktails, but are made with a sufficiently low concentration of alcohol by volume. The category includes drinks that have undergone an alcohol removal process such as non-alcoholic beers and de-alcoholized wines. (Full article...)

noitulovE ("Evolution" backwards) is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005.

noitulovE is the fifth television/cinema piece in the Good things come to those who wait series, and its premiere marked the end of a four-year hiatus. The advert and its associated campaign were a critical and financial success. It received over 30 awards from professional organisations in the advertising and television industries, and was the most-awarded commercial worldwide in 2006. The impact of the campaign was such that during a period in which the UK beer market experienced a substantial decline in revenue, Guinness reported that its year-on-year earnings within the region had noticeably increased. At the same time, Guinness achieved its highest-ever volume and value shares and became the market leader within the region. This was attributed in no small part to the positive reception of noitulovE. (Full article...)

Did you know? - load new batch


... that when Ted Hough was signed by Southampton Football Club, his "transfer fee" was a round of 52 pints of beer?
Other "Did you know" facts... Read more...

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The following are images from various drink-related articles on Wikipedia.

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Coca Cola in its signature logo glass
Coca Cola in its signature logo glass
A glass of iced Coca Cola in its signature logo glass

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Good wine is a good familiar creature if it be well used.
— William Shakespeare (1564-1616)
Othello II. iii. (315)

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Malted barley
Malted barley
Malting is a process applied to cereal grains, in which the grains are made to germinate by soaking in water and are then quickly halted from germinating further by drying/heating with hot air. Malting is thus a combination of two processes; namely the sprouting process and the kiln-drying process. These latter terms are often preferred when referring to the field of brewing for batches of beer or other beverages as they provide more in-depth information. Malted grain is used to make malt beer, malt whisky, malted shakes, malt vinegar, and some baked goods, such as bagels. Malting grains develops the enzymes that are required to modify the grain's starches into sugars, including monosaccharides (glucose, fructose, etc.) and disaccharides (sucrose, etc.). It also develops other enzymes, such as proteases which break down the proteins in the grain into forms which can be utilized by yeast. Barley is the most commonly malted grain in part because of its high diastatic power or enzyme content. Also very important is the retention of the grain's husk even after threshing, unlike the bare seeds of threshed wheat or rye. This protects the growing acrospire (developing plant embryo) from damage during malting, which can easily lead to mold growth. It also allows the mash of converted grain to create a filter bed during lautering (see brewing). Other grains may be malted, especially wheat. (Full article...)

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WikiProjects

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WikiProjects

WikiProject Food & Drink is an association of Wikipedians with an interest in culinary-related subjects. They have come together to co-ordinate the development of food and drink articles here on Wikipedia as well as the many subjects related to food such as foodservice, catering and restaurants. If you wish to learn more about these subjects as well as get involved, please visit the project.

WikiProject Beer – covers Wikipedia's coverage of beer and breweries and microbreweries

WikiProject Wine – aims to compile thorough and accurate information on different vineyards, wineries and varieties of wines, including but not limited to their qualities, origins, and uses.


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