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In the summer of 1980, JEM launched its first live broadcast of the Rebbe's Farbrengen on television, his initiative was realized with the Rebbe's blessing, aiming to leverage contemporary broadcasting technology to share his teachings with a wider audience.[5]
After the passing of Rabbi Menachem Mendel Schneerson, on June 12, 1994 (3 Tamuz), JEM initiated significant efforts to preserve and share his teachings and legacy. Two years later in 1996 JEM released Living Torah[6]
In 2004, JEM launched the Living Archive Restoration and Preservation Project to protect its invaluable archival collections and the idea of a Jewish Leader, recognizing the urgency to conserve these materials due to the risk of deterioration over time.[7]
This weekly video series presents teachings and public addresses from the Rebbe. Each episode contains clips of the Rebbe’s public sichot (talks), as well as personal stories from individuals who encountered the Rebbe
Homepage of Jem.tv the website of JEM video projects distribution on Erev Rosh Hashana 29 Elul, 5784 (October 2, 2024)
Living Torah was devided into three segmants Timeless Moments, which featured intimate moments between the Rebbe and his Chassidim with accompanying niggunim; Eye to Eye, focusing on the Rebbe during the weekly dollar distribution; and My Encounter however in the 70th anaversary of 10-shevat JEM combined all of the Living Torah projects to one unified video along with other elements[8]
Many Chabad-Lubavitch schools and synagogues Chabad centers utilize Living Torah to enhance their Torah study sessions, ensuring that the Rebbe's teachings are accessible to all, regardless of their prior exposure to Chabad philosophy.[9]
My Encounter
This oral history project collects personal testimonies from individuals who interacted with the Rebbe. Launched in 2004 , it has since recorded hundreds of interviews from a wide range of individuals, including community leaders, politicians, and laypeople , who share how their personal encounters with the Rebbe influenced their lives. These interviews are available to the public through publications, videos, and digital formats.
The weekly pamphlet My Story and the subsequent My Story book are both products of a significant initiative. A dedicated team has collected nearly 1,500 videotaped testimonies from a diverse range of Jews, sharing their personal relationships with the Rebbe. This project has culminated in the Here’s My Story pamphlet and the My Story book.[10]
Farbrengens
JEM holds a collection of video recordings of the Rebbe’s farbrengens (informal gatherings) where the Rebbe delivered ma'amarim (Chassidic discourses) and sichot.
These gatherings often lasted for several hours [11] and included messages of faith, communal guidance, and personal stories. [12]
Jewish Educational Media (JEM) has produced a collection of documentaries that highlight key moments in Chabad-Lubavitch history. The following is a selection of notable documentaries:
JEM video of the Rebbe handing out United States one-dollar bills at 770 Eastern Parkway titled 'Jewish Names'A Movement on Trial: This documentary covers the legal battle in Agudas Chasidei Chabad v. Gourary regarding the ownership of Chabad’s sacred texts, and the Rebbe’s assertion that they were his chaidim's property.[13]
America Is No Different: This film recounts the arrival of the Frierdiker Rebbe (Rabbi Yosef Yitzchak Schneersohn) in the United States in 1940 and his declaration that “America is no different,” emphasizing the ability to maintain Jewish life in a secular environment.[14]
Rebbetzin Chana: This documentary explores the life of RebbetzinChana Schneerson, mother of the Rebbe, focusing on her resilience through Soviet persecution[15] and her support of her husband’s rabbinic work. [16]
Never Alone: A film that hirelationship between the Rebbe and his shluchim (emissaries), underscoring the Rebbe’s personal support and his philosophy of spreading Jewish teachings globally.[17][18]
Tishrei With The Rebbe (or Tishrei In the Moment): A documentary featuring footage of the Rebbe during the Jewish month of Tishrei. (and Slichos in the Jewish moth of Elul) During Tishrei, the Rebbe Menachem Mendel Schneerson engaged in practices that included leading emotionally charged prayers on Rosh Hashanah and Yom Kippur[19], celebrating Sukkot with joy and hospitality, and encouraging communal participation during the festivities of Simchat Torah[20], all reflecting the month’s themes of introspection, renewal, and unity. The project also utilizes social media platforms to share videos and personal accounts from Tishrei 5749 (1988).[21]
The Living Archive
The Living Archive Restoration Project is an initiative by JEM aimed that aims to preserve, restore, and digitize thousands of hours of historical video, audio, and photographic materials related to the Rebbe, and the global Chabad-Lubavitch movement. This vast collection includes footage of the Rebbe's farbrengens public addresses, personal interactions with individuals, and other pivotal moments that shaped the movement.
Logo of The Living Archive Restoration Project shown at the credits of every JEM video
The project, which launched in 2004, was born out of a need to rescue deteriorating media formats, such as film reels, VHS tapes, and early audio recordings, from being lost due to age and degradation.[22] Many of these materials have already been restored and made available through various JEM platforms, including their online archive and media releases.[23][24]
The Rohr Family Foundation a foundation foucusing Jewish education, culture, and outreach [25] was a key supporter of the project, played a significant role in funding the initiative.[22]
Beyond restoration, the Living Archive Project also facilitates public access to these materials through JEM’s media platforms.
JEM has produced books that focus on the life, teachings, and impact of the Lubavitcher Rebbe, and Chabad-Lubavitch history. Some of their notable books include:
Our Fellow Countryman: a book co-written by historians from the State Archives of the Mykolaiv Region Drs. Larysa Levechenko and Vladimir Shchukin[26] detailing the Schneerson family's influential role in the Jewish community of Nikolayev from its founding in 1850, exploring significant events and figures, including the Rebbe's ancestors, through government documents and historical accounts.
My Story Volumes 1 & 2: from the project My Encounter. A book from individuals whose lives were changed by their encounters with the Rebbe.
Early Years: a book documents and details about the early life of The Rebbe before he became a Rebbe.
Seeds of Wisdom Volumes 1 & 2: A compilation of short stories detailing encounters between the Lubavitcher Rebbe and individuals who sought his guidance on various life questions and challenges.
Tishrei in Lubavitch: A photo album, accompanied by captions and quotes, of Rosh Hashanah, Yom Kippur, Sukkot, and Simchat Torah with the Rebbe.
The Rebbe, An Appreciation: An exploration of the Rebbe's views on issues confronting the Jewish community today such as Jewish unity and the concept of Messiah.
