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Experiential gifts

From Wikipedia, the free encyclopedia

Experiential gifts, also known as gift experiences, are gifts of experiences instead of material possessions. Experiences include adventures, dining, travel and music. Experiential gifts have become a rapidly growing segment within the annual gift industry.

Market surveys

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As of 2009, the experiential gift market is an established, highly competitive multi-million-dollar market in the United Kingdom and Australia and an emerging category in the USA.[citation needed]

Experiential gifts also capitalise on consumers' growing comfort with purchasing gifts online. According to a December 2012 survey, 69 percent of UK experience days were bought online.[1]

See also

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References

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  1. ^ "Experience-buying survey 2012 | Best Experience".