Parag Milk Foods
 | |
| Company type | Public |
|---|---|
| BSE: 539889 NSE: PARAGMILK | |
| Industry | Dairy |
| Founded | 1992 |
| Headquarters | , |
Area served | India |
Key people | Devendra Shah (Chairman)[1] |
| Products | Milk, butter, cheese, ghee, cottage cheese, yogurt and whey protein |
| Revenue |  ₹1,923 crore (US$230 million) (2018)[2] |
| ₹1,865 crore (US$220 million) (2018)[2] | |
| Total assets | ₹1,367 crore (US$160 million) (2018)[2] |
Number of employees | 1,787 (as on 31 March 2018)[2] |
| Website | paragmilkfoods.com |
Parag Milk Foods Limited, established in 1992, is the largest private dairy FMCG Company with a Pan India presence. We have our manufacturing facilities with in-house technology which are strategically located at Manchar in Maharashtra, Palamaner in Andhra Pradesh, and Sonipat in Haryana. We sell 100% cow’s milk products that are healthy and nutritious. Our integrated business model and strong R&D capabilities have helped us emerge as the leader in innovation. Our dairy farm, Bhagyalaxmi Dairy Farm Limited house more than 5000 cows, with a mechanized milking process. We are a house of four brand- Gowardhan, Go, Pride of Cows and Avvatar. Under brand “Gowardhan”, we offer traditional products like Ghee, Dahi, Paneer, etc. Under the brand name “Go” we offer products like Cheese, UHT Milk, Buttermilk, Lassi, Yoghurt etc. “Pride of Cows”, the flagship brand of Parag Milk Foods was introduced with a proposition of Farm to Home concept targeted towards customers seeking premium quality dairy products. Our brand Avvatar is India’s 1st 100% vegetarian whey protein; first of its kind manufactured in India. Our goal is to become the largest dairy FMCG Company that emphasizes health and nutrition to consumers through innovation.
History
[edit]Parag Milk Foods started as a dairy in Manchar with a 20,000 litre capacity in 1992. It started with production of skimmed milk powder and by 2004 became India's largest exporter of the skimmed milk powder.[citation needed] However, the company faced a challenge when the Government of India banned export of milk powder on account of local milk shortage.[3][4][5]
Brands
[edit]Gowardhan: Gowardhan is a brand tailored to Indian households across urban and rural regions. Its product range comprises daily dairy essentials familiar to consumers, including Ghee, Milk, Paneer, Dahi, Curd, Butter, Dairy Whitener, and Gulab Jamun Mix. During FY24, the Company has entered the traditional sweets category under the brand Gowardhan. This forward integration features a range of seven delectable sweets, including Kaju Katli, Malai Pedha, Kesar Pedha, Kaju Pista Roll, Mawa Gujiya, Mysore Pak, and Malai Modak. The Gowardhan brand experienced a 25% growth in FY 2023-24.
Go: The Go brand is designed for modernised and westernised families leading busy, active lives. Its target audience includes young working couples and urban-centric families with well-travelled backgrounds, often with active children. Its product range comprises, Cheese and beverages like lassi and chaas.
Pride of Cows: Pride of Cows, a brand within Parag’s portfolio, provides a unique farm-to-home milk experience that truly sets it apart from other products. It is marketed as a premium dairy brand with a single origin, sourced from India’s most advanced dairy farm. Its product range comprises, Milk, Fat Free Milk, Ghee, Curd and Paneer.
Avvatar: Avvatar is Parag’s sports nutrition brand, distinguished as the first Company in India to introduce fresh vegetarian whey protein. Since its launch in 2017, the Avvatar brand has received enthusiastic feedback from consumers and gained widespread acceptance in the Indian market. Their protein skus are, whey, iso, creatine, nitro iso, alpha, muscle gainer, mass gainer and 100% performance whey
Acquisitions
[edit]In 2018, Parag Milk Foods acquired Danone's facility in Sonipat, Haryana for ₹30 crore (US$3.6 million) after the latter decided to shut its dairy operations in India.[6][7]
References
[edit]- ^ Ananya Saha, Ananya (12 June 2018). "'Swimming is my favourite workout': Devendra Shah, Chairman, Parag Milk Foods". The Financial Express. Retrieved 5 May 2019.
- ^ a b c d "Parag Milk Foods Limited Annual Report 2017-18" (PDF). Retrieved 5 May 2019.
- ^ Mudgill, Amit (19 May 2016). "Modest debut: Parag Milk Foods lists at Rs 217.50, a premium of 1.2% over issue price". The Economic Times. Retrieved 5 May 2019.
- ^ "Parag Milk shares stage decent debut, surge 14% against issue price". Business Today. Retrieved 5 May 2019.
- ^ Kulshrestha, Ashish (17 May 2017). "Dairies, aerated drink companies eye high-margin milk-based beverages". The Economic Times. Retrieved 5 May 2019.
- ^ Mitra, Sounak (20 April 2018). "Parag Milk buys Danone dairy factory in Haryana". Live Mint. Retrieved 5 May 2019.
- ^ Pinto, Viveat Susan (23 April 2018). "Danone's loss is Parag's gain: Are dairy MNCs facing challenges in India?". Business Standard India. Retrieved 5 May 2019.