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Multitude
TypePodcasts
Country
United States
AvailabilityGlobal
OwnerMultitude LLC
Key people
Amanda McLoughlin Eric Silver
Launch date
2018
Official website
multitude.productions

Multitude is a podcast collective, studio, and ad sales provider based in Brooklyn, New York. Established in 2018 by CEO Amanda McLoughlin and run by McLoughlin, Head of Creative Eric Silver, and Head of Production Brandon Grugle, the company specializes in the production of conversational-style podcasts and community-oriented programming. As of 2022, Multitude's total podcast downloads are estimated in the hundreds of millions.[1][2]

History

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Multitude was established in 2018 by Amanda McLoughlin based on a business plan developed by McLoughlin and Eric Silver.[3] In May 2019, Multitude opened an office in Greenpoint, Brooklyn.[1] In November 2019, the company announced the opening of its studio, and in October 2020, it announced a partnership with Sony Music for the production of the podcast "My 90s Playlist".[4] In January 2022, Multitude announced a partnership with Netflix for the production of the podcast "Homo Schedule".[5]

The company's first annual Multitude Podcasting Conference took place in September 2022.[6] In early 2023, Multitude partnered with Defector to run their flagship sports show, The Distraction.[7]

Business Model

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Live taping of "Creepy or Cool" for Spirits Podcast at the Bell House in June 2019. Left to Right: Amanda McLoughlin, Julia Schifini, Brandon Grugle, Eric Schneider, and Eric Silver.

Multitude has multiple lines of business: the creation, production, and community events of the podcast collective’s “member shows;” studio production and consulting for other clients; and ad sales for both member shows and other clients. Eric Silver said, “The company has two arms… one arm is the collective shows themselves…The other side is the studio.”[8]

Multitude provides ad sales for a variety of other podcasts, including The Allusionist, "You Are Good", "Nocturne", "Imaginary Worlds", "The Bright Sessions", "Flash Forward", "It’s Super Effective", "Shedunnit", "Startripper!!", and "Rude Tales of Magic".[2][9]

The company also offers education and consulting services, and has taught and performed at numerous conferences and venues across the United States, including PodCon, Podcast Movement, PODX, She Podcasts, Sound Education, Patrecon, Hot Pod Summit, and live shows in cities such as NYC, Boston, Portland, Seattle, Los Angeles, and Austin. Multitude's consulting work includes various projects such as WFMT's Bughouse Square in June 2018.[10]

Current Programming

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Shows overview

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Year Started Title Host or Starring Genre Co-Producer
2016 Spirits Amanda McLoughlin and Julia Schifini Mythology Multitude Original
2017 Join the Party Eric Silver, Brandon Grugle, Amanda McLoughlin and Julia Schifini Roleplaying Games / Actual Play Multitude Original
2019 Head Heart Gut Produced by Eric Silver, hosted by a rotating group of Multitude hosts Debate Podcast Multitude Membership / Multicrew
2020 Exolore Dr. Moiya McTier Science Multitude Original
2020 Queer Movie Podcast Rowan Ellis and Jazza John Film Multitude Original
2022 Games and Feelings Eric Silver and recurring guest Jasper Cartwright Advice Multitude Original
2022 Pale Blue Pod Dr. Moiya McTier and Corinne Caputo Science Multitude Original
2022 Rainbow Parenting Lindz Amer Parenting Co-production with Queer Kids Stuff
2023 Tell Me About It Adal Rifai (from Hello From the Magic Tavern) and Eric Silver Comedy Multitude Original
2023 The Distraction Drew Magary and David Roth Sports Co-production with Defector

Past, Limited, and Hiatus Shows

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Multitude has produced several limited series for production partners, including SONY Music’s “My 90s Playlist” and Netflix’s The Homo Schedule. There are various shows on hiatus including “Waystation,” a recap show about the Canadian show “Lost Girl,” the audio fiction sitcom “Next Stop,” and Nichole Perkins’ podcast about not having guilty pleasures “This Is Good for You.” Past shows also include “Potterless,” “Horse” and “Meddling Adults.”

Staff

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As of 2023 Multitude's executive staff is Head of Creative Eric Silver, Head of Production Brandon Grugle, and CEO Amanda McLoughlin. Employees are Community Manager Roux Bedrosian, Ad Operations Assistant Carly Gerard, and Senior Audio Editor Mischa Stanton. Hosts are Founding Members Julia Schifini and Eric Schneider, as well as Moiya McTier, Corinne Caputo, Jazza John, and Rowan Ellis.

References

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  1. ^ a b nickquah (August 6, 2019). "Revenue Diversification, for Big and Small". Hot Pod News. Retrieved January 10, 2023.
  2. ^ a b Multitude (September 17, 2019). "What is this Group of Podcasts Called?". Medium. Retrieved January 10, 2023.
  3. ^ "McLoughlin on the Early Days of Multitude". Twitter. Retrieved March 7, 2023.
  4. ^ "Sony Music Entertainment celebrates iconic hits of the 90s with new podcast My 90s Playlist". podnews.net. October 15, 2020. Retrieved January 10, 2023.
  5. ^ "'The Homo Schedule' Is Coming for You". Netflix Tudum. Retrieved January 10, 2023.
  6. ^ "Multitude Podcasting Conference Announcement August 1, 2022". Twitter. Retrieved January 10, 2023.
  7. ^ "We're Back, We're Back | Defector". defector.com. January 19, 2023. Retrieved March 7, 2023.
  8. ^ "Exploring a Podcast Collective Model with Eric Silver of Multitude Productions". HowlRound Theatre Commons. Retrieved March 7, 2023.
  9. ^ "‎You Are Good: Ratatouille w. Ruby Tandoh on Apple Podcasts". Apple Podcasts. Retrieved January 10, 2023.
  10. ^ "Bughouse Square Team". The WFMT Studs Terkel Radio Archive. Retrieved January 10, 2023.
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Categories

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Category:Podcasting Category:Audio podcasts Category:Video podcasts Category:Podcasting companies