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Vina Muliana

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Vina Muliana
Vina in 2022
Born
Vina Andhiani Muliana

(1994-01-19) 19 January 1994 (age 30)
NationalityIndonesia
Alma materUniversitas Padjadjaran
London School of Public Relations [id]
Occupations
Years active2014—now
Height177 cm (5 ft 10 in)[1]

Vina Andhiani Muliana (born 19 January 1994) is an Indonesian content creator and employee of a state-owned enterprise.[2] Vina, who was the winner of Abang None Jakarta in 2014, pursues her professional career as an employee at Mining Industry Indonesia while pursuing a career as a content creator on TikTok since 2021 with content discussing career and employment issues. She is an awardee of the TikTok Indonesia Awards 2021 in the “Best of Learning & Education” category.

Life

[edit]

Vina Andhiani Muliana was born on 19 January 1994. She is the eldest of two children, from the couple Mulyadiana and Noerlaila Andhayani. She has a younger sister named Karina Muliana. Vina has Betawi ancestry from her mother and Sundanese ancestry from her father.[3]

Vina decided to wear hijab in 2007. It began with her commitment that if she could go to school in Jakarta, she would wear the hijab. Previously she always followed her father to move from job to job, so she got bored and decided to go to school in Jakarta. When she made the vow, she felt that wearing hijab could be safer. Since she had never lived in Jakarta for long periods of time, she sees Jakarta as a metropolitan city so she needs to fortify herself and chooses to wear hijab.[3]

Vina married Mohamad Fidelio Omar Bestari who works as a financial planner on 5 October 2019.[4]

Career

[edit]

Vina started her career as a model. It started in 2011 when she was studying in Bandung, where at that time the hijab trend was popular. Vina was offered to become a model when she was watching a fashion show and met designer Ghaida Tsurayya, the daughter of AA Gym. She noticed that Vina had a tall body and offered her to be a model for his collection. Ever since then, she pursued modeling by becoming a freelance model in Bandung while studying. Then her network expanded when she met an agency in Jakarta. Vina said that she made modeling a side job. According to her, models wearing hijab cannot continuously get jobs like non-hijab models. Although it has a large market in Indonesia, it is bigger for models who don't wear hijab.[3]

In 2014, Vina participated in the Jakarta tourism ambassador contest, Abang None [id], which has been held since 1968. She admitted that she was interested in joining the event because she saw the Abang None election program on television and had been preparing since 2011. After becoming the winner of None at the South Jakarta level in 2014, she then advanced to the provincial level.[1] On the grand finale night held at Plaza Monas East Side, Central Jakarta on 30 August 2014,[5][6] Vina managed to win pairing with Zulfikri Arif from Thousand Islands by defeating 18 other finalists.[7] Vina received a prize worth Rp. 100 million in deposit.[8] Her victory in the contest made history as she was the first None to wear a hijab.[3][9]

During her tenure as None, she was tasked with accompanying the Governor and Mayor and attending government programs in the cultural sector. In September 2014, he accompanied the Governor of Jakarta to sign the contract for Jakarta to host the 18th Asian Games. Furthermore, in November she visited Berlin as a representative of Jakarta at the Jakarta Berlin Art Festival to commemorate the 20th anniversary of Berlin and Jakarta's Sister City relationship.[9]

After participating in Abang None Jakarta, Vina continued her career as a business reporter at Liputan6.com since March 2015 hosting a show called "Berani Beda".[1] After 3 years as a journalist, Vina received an offer to become a communication specialist at a state-owned enterprise. This was the starting point of her career in a state-owned company until now. Although she was placed in a different industry, she was in the same field, namely communication. After one year, she changed her position to Assistant to the Deputy Minister of State-Owned Enterprises. She then continued her career at MIND ID, an Indonesian state-owned enterprise engaged in the mining industry, starting from 2019 until now. She currently serves as MIND ID's Senior Associate in Human Capital.[10][11][12]

Vina started working as a content creator on the TikTok since February 2021. Previously, she had downloaded TikTok since 2020 but as a viewer. Subsequently, she decided to create content because of the large number of generation Z who were unfamiliar with careers and her concern to see many people having difficulty finding work in the midst of the COVID-19 pandemic. Her first video was simple. A week later, she started creating career content focusing on SOEs titled “Kerja di Kementerian rasa Start Up Check (Work at the Ministry of Start Up Check)”. After that, her video went viral and were highly appreciated by viewers.[10][13][14] She managed to gather 100 thousand followers in the first month. Then after three months, her account already had one million followers[15] and continued to grow to 4 million followers in February 2022.[14]

At the Grand Final of the South Jakarta Abang None Selection held on 30 July 2022, Vina became one of the judges who assessed ethics, behavior, and appearance.[16]

Education

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Vina pursued her undergraduate education at Padjadjaran University in the Agrotechnology from 2010 to 2014.[17] During her studies, Vina was selected as a delegate to attend the Harvard National Model United Nations in Boston, USA from 13 to 18 February 2014 along with 17 other chosen representatives. At the event, the delegation represented the countries of Ethiopia and Zimbabwe in several discussion topics.[18] When completing her final project, Vina postponed her thesis so that she had to delay her graduation from October 2014 to January 2015 since she participated in the Abang None Jakarta event.[1]

While pursuing a career as a reporter, she continued her master's degree at the London School of Public Relations [id] in the Communication Studies program with a full scholarship. She started her studies in 2015 and graduated in 2017.[19][20]

Awards and Nominations

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In her career as a content creator on TikTok, Vina won the TikTok Awards Indonesia 2021 in the “Best of Learning & Education” category held on 25 February 2022.[21] In February 2022, Vina Muliana's name was included in the annual Forbes Indonesia edition of the 30 Under 30 that listed 30 young Indonesians under the age of 30 who excel in the fields of Media, Marketing, and Advertising.[12][22][23]

Awards Year Category Nomine Result Ref.
TikTok Indonesia Awards 2022 Best of Learning & Education Vina Muliana Won [24]
Creator of the Year Nominated [25]
2023 Nominated [26]

References

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  1. ^ a b c d Liputan6.com (2015-03-03). "Berbagi Cerita Bersama Vina Muliana None Jakarta 2014". liputan6.com (in Indonesian). Retrieved 2023-04-18.{{cite web}}: CS1 maint: numeric names: authors list (link)
  2. ^ "Vina Muliana". Tribunnewswiki.com (in Indonesian). Retrieved 2023-06-08.
  3. ^ a b c d "Inspiring Hijaber: None Jakarta 2014, Vina Muliana". kumparan (in Indonesian). Retrieved 2023-04-18.
  4. ^ "Vina Muliana di Instagram: "I do, we did, we eloped! Alhamdulillah. October 5th 2019..." Instagram (in Indonesian). Retrieved 2023-04-18.
  5. ^ Liputan6.com (2014-09-01). "Kemeriahan Malam Puncak Pemilihan Abang None Jakarta 2014". liputan6.com (in Indonesian). Retrieved 2023-04-18.{{cite web}}: CS1 maint: numeric names: authors list (link)
  6. ^ antaranews.com (2014-08-29). "Final Abang None DKI 2014 pada 30 Agustus". Antara News. Retrieved 2023-04-18.
  7. ^ Media, Kompas Cyber (2014-08-30). "Ahok dan Veronica Umumkan Juara Abang-None Jakarta 2014". KOMPAS.com (in Indonesian). Retrieved 2023-04-18.
  8. ^ "Dari Ahok - Ini Tugas Abang None Jakarta 2014". KapanLagi.com (in Indonesian). Retrieved 2023-04-18.
  9. ^ a b "Mengenal Vina Muliana, Pemenang None Jakarta Pertama yang Berhijab". wolipop (in Indonesian). Retrieved 2023-04-18.
  10. ^ a b "Bincang Karier dengan Vina Muliana, Content Creator & Staff di BUMN MIND ID". kumparan (in Indonesian). Retrieved 2023-04-18.
  11. ^ K, Rahma (2022-04-20). "Bagikan Tips Karier dan Masuk BUMN di Tiktok, Vina Muliana Masuk Daftar Forbes 30 Under 30". The Phrase. Retrieved 2023-04-18.
  12. ^ a b "Yang Bikin Vina Muliana Masuk Daftar Forbes Under 30 Asia". Republika Online (in Indonesian). 2022-05-29. Retrieved 2023-04-18.
  13. ^ Okezone (2022-04-22). "Cerita Vina Muliana, dari Iseng Bikin Konten hingga Dapat TikTok Awards : Okezone techno" (in Indonesian). Retrieved 2023-04-18.
  14. ^ a b antaranews.com (2022-03-04). "Berawal cari hiburan, Vina Muliana kini jadi kreator konten inspiratif". Antara News. Retrieved 2023-04-18.
  15. ^ "Vina Muliana, Kreator TikTok yang Jadi Malaikat bagi Para Jobseeker". KOMPAS.tv (in Indonesian). Retrieved 2023-04-18.
  16. ^ antaranews.com (2022-07-31). "Jaksel umumkan Abang dan None 2022". Antara News. Retrieved 2023-06-08.
  17. ^ "Vina Andhiani Muliana - Pangkalan Data Pendidikan Tinggi". pddikti.kemdikbud.go.id. Retrieved 2023-04-18.
  18. ^ "Sebanyak 18 Mahasiswa Unpad Akan Ikuti HNMUN di Boston". Universitas Padjadjaran (in Indonesian). 2014-02-11. Retrieved 2023-04-18.
  19. ^ "Vina Andhiani Muliana - Pangkalan Data Pendidikan Tinggi". pddikti.kemdikbud.go.id. Retrieved 2023-04-18.
  20. ^ "Vina Muliana - Tribunnewswiki.com". www.tribunnewswiki.com. Retrieved 2023-04-18.
  21. ^ ANTARA, ANTARA. "Para pemenang TikTok Awards Indonesia 2021". Antara News (in Indonesian). Retrieved 2023-04-18.
  22. ^ Okezone (2022-06-10). "Mengenal Lebih Jauh Vina Muliana, Seleb TikTok yang Masuk Forbes 30 Under 30 Tahun 2022 : Okezone Edukasi" (in Indonesian). Retrieved 2023-04-18.
  23. ^ A, Annisa. "10 Wanita Indonesia Masuk Daftar Forbes 30 Under 30 Asia 2022". moms-life (in Indonesian). Retrieved 2023-04-18.
  24. ^ ANTARA, ANTARA. "Para pemenang TikTok Awards Indonesia 2021". Antara News (in Indonesian). Retrieved 2023-04-18.
  25. ^ "Simak Daftar Lengkap Nominasi TikTok Awards Indonesia 2021". suara.com (in Indonesian). Retrieved 2023-10-21.
  26. ^ "TikTok Awards Indonesia 2023 Bersiap Digelar, Simak Deretan Nominasinya". suara.com (in Indonesian). Retrieved 2023-10-21.
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