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WP Engine

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WP Engine
Company typePrivate
IndustryWeb hosting
Founded2010
FounderJason Cohen
HeadquartersAustin, Texas
Key people
Heather Brunner (CEO), Jason Cohen (CIO)

WP Engine is an American hosting company that provides hosting services for websites built on the open-source content management system WordPress.[1] It was founded by Jason Cohen in 2010 and is headquartered in Austin, Texas.[2][3][4][5]

History

[edit]

WP Engine was founded by Jason Cohen and Ben Metcalfe in 2010.[2][4][5] Prior to founding WP Engine, Cohen was the founder of the software company SmartBear Software.[2]

In May 2013, WP Engine hired former Bazaarvoice COO Heather Brunner as its COO.[6][7] Brunner was eventually appointed the company’s CEO in October 2013, with Cohen assuming the position of CTO.[7]

WP Engine expanded into Europe in 2016, establishing offices in Limerick, Ireland.[8][9][10]

WP Engine hired Lee McClendon, formerly of SolarWinds, as its first Senior Vice President of Global Engineering in 2017.[11]

In November 2017, it became the first WordPress solution to be certified in Amazon Web Services' Competency Program.[12]

WP Engine sold majority of its stakes to Silver Lake for investing $250 million.[13] At the time they had 75,000 customers.[12]

In 2019, the company expanded its offices into The Domain, a mixed-use development in Austin, Texas.[14]

In 2021, the company reorganized its business into three service lines: enterprise-size business, small to medium-size business and international business.[3]

In 2022, WP Engine announced that it was ending support for the website managing tool .htaccess.[15] WP Engine also announced the launch of Atlas, its headless WordPress solution, in the same year.[16] The Atlas platform includes Atlas Blueprints, which provides developers with free website templates designed by professionals, and Atlas Sandbox, which allows users to create prototype headless WordPress projects.[16]

WP Engine also launched its platform on Microsoft Azure in 2022.[17]

In a 2023 study conducted by StatusGator, WP Engine was named one of the most reliable WordPress hosting providers based on downtime data.[18] WP Engine also formed a partnership with digital agency Granite Digital to expand its presence in Ireland in 2023.[19] In addition, WP Engine also expanded its offices into the Limerick city centre in 2023.[20]

In March 2024, WP Engine Introduced AI-Powered Search for WordPress Sites.[21]

Annually, WP Engine holds WP Engine DE{CODE}, a developer conference centered around sharing technical knowledge with the WordPress community.[22]

The WP Engine’s main function is allowing businesses and organizations to build, host, and manage websites powered by WordPress.[3][23][24][25]

WP Engine has been ranked as one of the top 10 most popular hosting companies by several publications.[26][27][28]

WordPress dispute and lawsuit

[edit]

In September 2024, WordPress founder and Automattic CEO Matt Mullenweg accused WP Engine of trademark violation and not contributing enough staff volunteer time towards WordPress.org.[29][30] In response, WP Engine issued a cease and desist against what it characterized as defamation and extortion, attributing his attacks to WP Engine's refusal to pay Automattic "a significant percentage of its gross revenues – tens of millions of dollars in fact – on an ongoing basis" for what it claimed were necessary trademark licensing fees for the "WordPress" name.[31] Automattic responded by sending its own cease and desist the next day, citing the trademark issue.[32]

As a result, WordPress.org blocked websites hosted with WP Engine from accessing its servers—which include security updates, the plugin and theme repository, and more—on September 25, 2024, a day after its trademark policy was updated[33] to ask against usage of WP "in a way that confuses people", listing WP Engine as an example.[34] Following backlash, access to WordPress.org was temporarily restored until October 1 to allow WP Engine to build its own mirror sites two days later,[35][36] which the company did.[34]

On October 2, 2024, WP Engine sued Automattic and Mullenweg for extortion and abuse of power. The next day, Automattic published the terms it proposed to WP Engine before the WordCamp speech, which would've prohibited WP Engine from forking plugins made by Automattic and required WP Engine to pay 8% of its revenue either in gross or salaries for its own employees working under WordPress.org's direction.[37]

Acquisitions

[edit]
  • Studio Press (Theme Developer), June 2018[1][38]
  • Flywheel (Hosting Company), June 2019[1][39][40][41]
  • Block Lab (Plugin), 2020[42]
  • Frost (WordPress Theme), 2021[43]
  • Delicious Brains (Plugin Developer), June 2021[44][45]
  • NitroPack (IT Company), July 2024[46][47]

References

[edit]
  1. ^ a b c Cobler, Nicole. "Austin's WP Engine buys Nebraska tech firm". Austin American-Statesman. Retrieved 2024-03-10.
  2. ^ a b c updated, Abigail Opiah last (2021-07-14). "Why the founder of WP Engine is knee-deep in headless products". TechRadar. Retrieved 2024-03-10.
  3. ^ a b c "WP Engine reorganizes business, hires first head of diversity". www.bizjournals.com. Retrieved 2024-03-10.
  4. ^ a b Neesen, Laura (2019-06-24). "WP Engine to acquire Omaha-based Flywheel". Silicon Prairie News. Retrieved 2024-03-10.
  5. ^ a b Butcher, Mike (2017-10-20). "Serial entrepreneur Ben Metcalfe joins newly independent VC Ridge Ventures". TechCrunch. Retrieved 2024-03-10.
  6. ^ Yeung, Ken (2013-04-03). "WP Engine Hires Bazaarvoice's Heather Brunner As New COO". TNW | Insider. Retrieved 2024-03-10.
  7. ^ a b Hosting Journalist, Editorial Team (2013-10-08). "Managed WordPress Hosting Provider WP Engine Appoints Heather Brunner as CEO". Hosting Journalist.com. Retrieved 2024-03-10.
  8. ^ Kitson, Niall (2023-12-11). "WP Engine grows Irish presence with 20 new jobs". TechCentral.ie. Retrieved 2024-03-10.
  9. ^ Rabbitts, Nick (11 December 2023). "Further jobs boost for Limerick as WP Engine reveals vacancies". www.limerickleader.ie. Retrieved 2024-03-10.
  10. ^ O’Dea, Blathnaid (2022-07-13). "WordPress tech company WP Engine is recruiting 20 staff in Limerick". Silicon Republic. Retrieved 2024-03-10.
  11. ^ "Austin tech firm on fast growth track snags global engineering boss from SolarWinds". bizjournals.com. 2017-08-10. Retrieved 2024-03-21.
  12. ^ a b "WP Engine Gets $250 Million Funding from Silver Lake". www.itprotoday.com. Retrieved 2024-08-25.
  13. ^ Alex Barinka (4 January 2018). "Silver Lake Takes $250 Million Stake in Startup WP Engine". Bloomberg. Archived from the original on 13 November 2018.
  14. ^ "WP Engine joins parade of companies expanding on north side". www.bizjournals.com. Retrieved 2024-03-10.
  15. ^ Montti, Roger (2022-04-26). "WP Engine Ending Support for .htaccess". Search Engine Journal. Retrieved 2024-03-10.
  16. ^ a b Dee, Katie (2022-04-12). "WP Engine announces innovations for its headless WordPress solution Atlas". SD Times. Retrieved 2024-03-10.
  17. ^ Abigail Opiah (2022-11-17). "WP Engine extends its managed WordPress hosting solution on Microsoft Azure". TechRadar. Retrieved 2024-03-21.
  18. ^ Abigail Opiah (2023-01-26). "Liquid Web and WP Engine branded the most reliable hosts as WordPress turns 20". TechRadar. Retrieved 2024-03-10.
  19. ^ julia (2022-09-19). "Granite Digital forms €3.1m partnership WP Engine". TechCentral.ie. Retrieved 2024-03-21.
  20. ^ "WP Engine to occupy prime office spot in Kirkland's Limerick city portfolio". Irish Independent. 2020-03-26. Retrieved 2024-03-21.
  21. ^ Lawson, Loraine (2024-03-22). "WP Engine Introduces AI-Powered Search for WordPress Sites". The New Stack. Retrieved 2024-08-25.
  22. ^ "WP Engine DE{CODE}: the future is (headless) open source". www.computerweekly.com. Retrieved 2024-03-10.
  23. ^ Mark Randall (5 February 2018). "U-turn needed on skilled visas". Sydney Morning Herald.
  24. ^ Lunden, Ingrid (2018-01-04). "WP Engine, a managed WordPress platform, raises $250M from Silver Lake". TechCrunch. Retrieved 2024-03-10.
  25. ^ Eric Blattberg (19 June 2014). "WP Engine's new product will keep your website chugging along during huge traffic spikes". Venture Beat.
  26. ^ "20 Biggest Web Hosting Companies in 2024". Retrieved 2024-10-06.
  27. ^ "Best Web Hosting Services". PCMAG. Retrieved 2024-10-06.
  28. ^ "WP Engine". 6sense.com. Retrieved 2024-05-10.
  29. ^ Darmody, Jenny (2024-10-03). "What's going on with the WordPress-WP Engine battle?". Silicon Republic. Retrieved 2024-10-06.
  30. ^ Sawers, Paul (2024-09-22), "Matt Mullenweg calls WP Engine a 'cancer to WordPress' and urges community to switch providers", TechCrunch, archived from the original on 2024-10-01, retrieved 2024-09-24
  31. ^ Mehta, Ivan (2024-09-24), "WP Engine sends cease-and-desist letter to Automattic over Mullenweg's comments", TechCrunch, archived from the original on 2024-09-24, retrieved 2024-09-24
  32. ^ Mehta, Ivan (2024-09-25), "Automattic sends WP Engine its own cease-and-desist over WordPress trademark infringement", TechCrunch, archived from the original on 2024-09-27, retrieved 2024-09-27
  33. ^ Mehta, Ivan (2024-09-26), "WordPress.org bans WP Engine, blocks it from accessing its resources", TechCrunch, archived from the original on 2024-09-26, retrieved 2024-09-26
  34. ^ a b Mehta, Ivan (2024-09-26), "The WordPress vs. WP Engine drama, explained", TechCrunch, archived from the original on 2024-10-01, retrieved 2024-09-26
  35. ^ Mehta, Ivan (2024-09-28), "WordPress.org temporarily lifts its ban on WP Engine", TechCrunch, archived from the original on 2024-09-28, retrieved 2024-09-28
  36. ^ Mullenweg, Matt (2024-09-27), "WP Engine Reprieve", WordPress.org, archived from the original on 2024-09-27, retrieved 2024-09-28
  37. ^ Mehta, Ivan (2024-10-03), "WP Engine sues WordPress co-creator Mullenweg and Automattic, alleging abuse of power", TechCrunch, retrieved 2024-10-04
  38. ^ Jessica Stillman (6 December 2018). "5 Podcasts That Give You the Real Dirt on What It's Like to Be an Entrepreneur". INC.com.
  39. ^ "M&A wrap: WP Engine, EZCorp, Mood Media open wallets". www.bizjournals.com. Retrieved 2024-03-10.
  40. ^ Polina Marinova (25 June 2019). "Longtime Analyst Mark Mahaney: 'The Bar Is Higher In the Public Markets:' Term Sheet". Fortune. Archived from the original on 6 August 2019.
  41. ^ "WordPress local development tool 'Local' now works with WP Engine". coywolf.news. 2020-02-14.
  42. ^ "Block Lab Team Joins WP Engine, Looks to the Future of Block Building". WP Tavern. 2020-05-01. Retrieved 2024-10-06.
  43. ^ "WP Engine Acquires Brian Gardner's Frost, Opens It to the Public". WP Tavern. 2021-12-23. Retrieved 2024-03-21.
  44. ^ Montti, Roger (2022-06-03). "WP Engine Acquires Company Behind ACF, WP Migrate & Better Search and Replace". Search Engine Journal. Retrieved 2024-03-10.
  45. ^ "WP Engine Acquires 5 Plugins From Delicious Brains". WP Tavern. 2022-06-02. Retrieved 2024-08-25.
  46. ^ Atanasova, Teodora (2024-07-18). "Bulgarian Company NitroPack Acquired by US WP Engine". TheRecursive.com. Retrieved 2024-08-25.
  47. ^ Montti, Roger (2024-07-19). "WP Engine WordPress Hosting Acquires NitroPack". Search Engine Journal. Retrieved 2024-08-25.
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